![]() ![]() There are a few references to Frito-Lay scientists in the Midwest also working on a spicy flavor, but this is strictly a fist-in-the-air portrayal of Montañez alone, set to a soundtrack of Latin artists like Santana, Los Lobos and Ozomatli. To show the passage of time during the Reagan administration, they’ve also cleverly got a man on the factory floor holding a box reading “1985,” the extruder pumps out “1986” and forklifts carrying boxes that read “1987” and “1988.” ”What you think? It was my first week on the job.” “Nah, just kidding,” he says in the voice over. The filmmakers enliven their story with wonderful flights of fancy, like when we see Montañez lose it and beat up a manager with a mop after being called Paco. ![]() “People are always trying to throw away the brown ones,” he says. In one heartbreaking early scene, Montañez - so poor he waters down the milk for his kids and uses chewing gum to seal holes in their shoes - is wide-eyed at the Frito-Lay factory until he notices all the overcooked chips are tossed. This is more than just a snack-version “Rocky” story, with the filmmakers exploring the insecurity of factory shift workers, the stress of integrating into white culture, how hard it is for corporations to innovate and the ability to silence the voices in your head that urge you to quit. ![]()
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